PROGRAM

 Our marketing program teaches and trains you, knowledge and skills how to design and implement effective marketing strategies, identify new product opportunities, assess distribution systems, and analyze and evaluate global trends. Learn how to conduct primary and secondary marketing data analysis and develop global marketing strategy from professors and top industry executives with real-world experience.

Becoming an eCommerce professional and digital marketer is a journey – let PIT be your pathway to the digital marketplace in the global economy. In this program, PIT is your way and framework to guide you organize and plan your approach in digital economy. We also introduce you to some business and companies that are featured throughout the eCommerce and Digital Marketing as examples of how to apply what you learn in both business and economics through B2C and B2B contexts. In addition, the ECDM introduces you to the eCommerce marketplace, consumer behavior, producer behavior, and social media marketing. Combining lectures, seminars, training, the course explores the framework for conducting business over the internet and digital marketplace.

LEARNING OBJECTIVES

• Understand the eCommerce marketplace size, properties, and trends in the global context.
• Define important eCommerce/digital marketing terminology and approach.
• Identify and be able to give examples of social networks and their properties.
• Discuss current trends and practices in digital marketing.
• Describe how social media technologies and applications can enable the achievement of business goals.
• Use knowledge of consumer behavior concepts to develop better marketing and sales strategies.
• Understand the capabilities of CRM tools in a digital economy.
• Discuss how information systems impact privacy, and security.
• Formulate an eCommerce-based business plan for a start-up or for an existing small or medium size business.

NEXT STEPS AFTER GRADUATION

Upon completion of our Marketing program at PIT, you will have the skills to:

• Demonstrate competency and make decisions in all functional business disciplines.
• Use technology as a modern tool in the world class business.
• Design and implement an integrated marketing communications strategy and program.
• Assess a marketing distribution system and a retail marketing mix.
• Identify new product opportunities and manage the product life cycle and systematic product development process.
• Organize, measure and analyze relevant marketing information to provide recommendations for marketing decision making;
• Evaluate global macro environmental trends and their impact on the elements of marketing strategy and programs.

CAREER OPPORTUNITIES

• Chief Marketing Officer, CMO
• Email Marketing Processor
• Marketing Representative
• Marketing Specialist
• Sales Consultant
• Sales Representative
• Stock market
• eCommerce Expert

We will cover Courses and topics such as:

• PHP for Beginners: How to Build an E-Commerce Store
• Building An E-Commerce Store Using Java Spring Framework
• Web-based business models: Modern Multi Vendors E-Commerce Store In PHP
• The Complete E-Commerce Web Developer Course 
• Social media technologies in business and marketplace
• Digital marketing strategies
• Privacy and security considerations
• Online business models

LENGTH OF PROGRAM : 36 Hours during One month

DELIVERY METHOD : face-to-face, class, lecture and practice and online 

START DATES :The beginning of each month. Applicants can apply now.

ESTIMATED PROGRAM TUITION

 Domestic Students :  $3,100

International Students : $3,900

Salar Rastari is in charge to lead the program.

• Minimum  degree of High School Diploma
• All ages older than 18.
• Any other applicates who has more than High school Diploma including Associate and BA degree holder

Application Fee: $95

 Start Date and Application Deadlines

The program starts in each month. However, there is no deadline for the application. You can apply any date and time.

ESTIMATED PROGRAM TUITION

 Domestic Students :  $3,100

International Students: $3,900